Workshop 24
FOOD & ARTS: A MARRIAGE IN THE PUBLIC MARKET
BostonAPP/Lab Notes from January 26, 2016
What kinds of installations, performances, and interactive engagement will work in the Boston Public Market/The KITCHEN?
What does, or could, a marriage between food and art look like?
Are there ways to incorporate into this new generation of activation other elements within the Trustees’ portfolio -- which now includes The KITCHEN -- of community gardens and open space?
Helping to frame up this brainstorming workshop were: John Vasconcellos, formerly Senior Regional Director, Boston and the Southeast, for The Trustees; Cheryl Cronin, CEO of The Boston Public Market; and Mackenzie Sehlke, Assistant Market Manager, Programming.
This will be the start of a long-term initiative, and we’ll be announcing next steps at the workshop itself.
Workshop participant responses/recommendations, by category:
1. Illumination
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Outside: projections/light shows/lasers/lighted sculptures
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Signature art piece: cf. BSA Green Staircase
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Simple, but fun, signage
2. Marketing/communications
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Need to communicate experience to those who may be interested (both in- and out-of-town)
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Consider building’s visibility
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Generate attention/curiosity via building mapping, projections, art
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Lighting: opportunity for contemporary projection on exterior
3. Vendor engagement
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Programming: vendors bring live music from their area/farm/town
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Local music/local food
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Screens in market with recipe ideas, based on specific ingredients from vendors
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Branded bags with spaces for vendor-specific info stickers
4. Civic engagement
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Outside “directional” interventions/art that lead people to the BPM/KITCHEN
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Live streaming video of kitchen activities, visible in the market and/or on the street
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Create a “community table,” instead of a buffet experience: people talk about their food experiences/share recipes/knowledge
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Field trips: from schools to market, AND from market to schools, via truck/bus
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Students study grocery/market layout, food production, entrepreneurship, design
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Traveling empty school bus w/pop-up kitchen
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Farm visits: sign up at Market
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Culinary competitions: different age groups
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Interview people: experience in the market; sound bites for media
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Develop a BPM/Kitchen app, to include:
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Storytelling (about vendors, farms)
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Pop-up BPM/Kitchen-branded stall(s) to be placed in different communities Community Garden “State Fair” – e.g., which garden has the best tomato? Connect Market to:
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Local gardens
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Economic diversity
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Cultural diversity
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5. Partnerships: “home-made food,” “home-made art”
Bring artists/artisans into Kitchen to demonstrate
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Metal fabrication
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Woodworking
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Letterpress printing
Find out what surrounding groups/businesses/organizations do/need, and find a connection via the content of the Market/Kitchen.
Promote homesteading programming:
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Canning, cheese-making, kombucha-making, candle-making, etc.
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Give space over to craft market once/month or so, focused on food-farm-
related items
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Work with region-wide waterfront fish businesses, including fishermen/women
6. Food-as-art
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Vegetable art
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Latte art
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Competitions for all ages to make food art
7. Venue
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Extend market and kitchen images/atmosphere/character into (throughout) other parts of the building
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Kitchen doesn’t look inviting from street; looks like private space: make it look exciting
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Both BPM and Kitchen need to be or feel “messier”
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Make the street entrance the primary entrance
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Activate the public/private perimeter – i.e., the outside edges around the building
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Flowers, stands with produce, street performers, painted murals on sidewalks
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Add art in hallway + lighting +vendor programming and art in hallway: call it Nourish
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Art installation in hallway, changeable, a la Dewey Square
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Overall, plan for/implement ongoing series of temporary installations throughout the two spaces