Workshop 37
Breaking the Frame:
From art on the gallery wall...
to art in the outside world

BostonAPP/Lab Notes from May 24, 2022

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Nygel Jones: www.nygeljones.com

• Technology has potential to improve education

• How public can be close to art; it can be made for everyone

• Work shows movement frozen in the moment

• A frame is an encasing- breaking the restrictive normalcy of a rectangular frame

• New way of preservation

  • To Nygel: What was it like seeing yourself in your piece for the first time? Has it sparked any new ideas? Has this technology altered your idea of voice?

  • Such an easy way to access the work

  • Control as the public to view the work how you want to view it

• Another way to experiment: opportunity for collaboration between various skilled artists

 

Nicholas Robbe: www.hoverlay.com

• AR: another way to tell a story that has attributes that make it unique

• Shift-camera is becoming a new browser for content

• Content becomes more powerful through context

• Art is not constrained by any laws of physics, logistics, permission for usage of space, Etc.

• Able to interact with the piece virtually by placing it within the real world; different from a picture or a video

• Can alter the piece (scale, angle, distance)

• Public has more opportunities to get engaged in ways no one has ever really thought about

  • All in the hands of the artist; artists can decide how accessible/not accessible

Serena Zhang: www.pellasgallery.com

• Pellas Gallery opened in 2019

• Nygel is represented by Pellas

• Contemporary art only

• Make art and the gallery world more accessible

• Digital art vs physical art: Medium, but also ownership

• Disconnect between VR and real life

• AR can be used for sales of pieces

• Selling human experiences

• Story behind the piece is crucial; can use AR to explain artists

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What resonated?

• Interactive

• An addition to the physical art world

• AR= No limits (logistically, financially, materials, etc.)

• Brings context to any piece

• Risks of creating contactless reality

• Breakthrough in medium: can create 3D experiences/VR (

• Technology is a tool

• Digital piece of art can evolve over time; can go and reengage

• Art can be more intentionally viewed

Some thoughts provoked by the workshop notes—DON’T HESITATE TO ADD/SUBTRACT/MODIFY!!

• Breaking the Frame...not only moving from the inside wall to the outside world but also permitting ongoing re-engagement with that world via technology: e.g., augmented reality.

• Expanding opportunities for “action” by that outside world in response to the work itself.

• Members of the public collaborate – initially with the artist, eventually with each other.

• Making artwork more accessible. Augmented reality is a way for people to get more connected to work they possibly wouldn’t have been able to access.

• Expanding ways of looking at/thinking about “frame as an encasing” and what those “encasings” could look like.

• Expanding the range of possible contexts for the original work – and exploring what “enhanced” contexts evoke regarding (1) that original work, and (2) the contexts themselves. Again, expanding/deepening experience(s).

• Breaking the frame = breaking the constraints on art by laws of physics, logistics, permission to use space

 

NEXT STEP(S): Where, who, and what in the world?

• Where else?

  • Specifics of place?

• Who else?

  • Artist? Public?

• What else?

  • Collaboration between artist and public on the “big idea?”

• How else?

  • Possible sources of funding